The Ask: 

Introduce the new Secret Invisible spray

to the public, highlighting the positive

aspects of invisible deodorant to women of color.  

PARTICIPATING ROLES
*Art Director

Copywriter: Darcie Burrell
Photography: Adrienne Raquel 

 

 
The Approach:

More often than not deodorant leaves white residue on skin. But with this new invisible spray one's skin is free of markings. Idea: when deodorant is invisible your skin stands out. So we created a campaign to highlight the beauty of skin tones when uninterrupted with deodorant lines.

I wanted the ads to feel like art and feel regal so I posed the models as if they were ballerinas. The product a part of their dance. Everything else blends into the background except them and the product.