The Ask: 

Create quality content that can be used in various ways and inspire student athletes to power through. 

PARTICIPATING ROLES
Assistant Art Director
Photography: Anthony Blasko
 
Results

The images that we created went on to be used for the Power Your School campaign. A contest that grants multiple students the chance to earn money for their school athletics department. It was a huge honor that our work was able to be apart of a great cause.

Approach:

We created a series of photographs and videos with students in seemingly natural situations with powerade to fuel them.

We also experimented with projections as a way to say hard truths about training, growth, and the pursuit of being better. 

The Ask: 

Create content utilizing instagram that allows Powerade to stay engaged with their core audience.