Create an idea that will aid KFC in becoming a part of halloween culture and stay relevant in the conversation.
Halloween is a time of costumes, candy and buckets of fun. So why not create our own Colonel costume and halloween buckets? An easy way to get costumers engaged while injecting KFC into the halloween sphere.
We sold the costume online at the KFC store to drive traffic to the website. But used the various KFC franchise locations to give away the halloween buckets, driving customers to the the restaurant.
Many fans and customers loved the costumes and the buckets, both running out of supply immediately.
The year I was in charge of the
New Years instagram post.
In 2016 I was also tasked with
creating content for KFC's halloween.
We created a series of limited edition movie posters based on all things chicken and gave them away to randomly selected fans via instagram.
Social media post I was asked
to create to celebrate KFC being named A-list marketer
of the year.