Hair Nah originated as the answer to a brief: What are the stresses that Black women face and how can we address them? Starting as a script l realized that a video game would explain the issue phenomenally better. So we made one.
"Hair Nah is a response to the perverse action of touching a Black woman’s hair without permission. The micro-aggression of assumed authority and ownership of black bodies." - Momo Pixel
500,000+ Unique Page Views
200,000+ Social Shares
968,000,000 Media Impressions
0$ Paid Promotion
*Producer: Ritchie Richards
*Assistant Pixel Artist: Allison Berg
*Co-writer: Mulu Habtemariam
*Animator: Oliver Rokoff
*Developer: Trent Johnson
Matt Sorrell , Jason Kreher
One Club Gold Pencil
The Andy's Gold
Hair Nah took 9 months to create. The idea was conceptualized in February, 2017 and the game was released in November.
I had only been designing pixel art digitally for 2 months prior to designing the game. However I had 10+ years of experience with pixels in an analog format.
A cultural phenomenon occurred. Hair Nah was everywhere being played by everyone. A youtube trend emerged from various creators playing the game including Buzzfeed.
Articles from RollingStone, Essence Magazine, Teen Vogue, Polygon, New York Times, and many more poured in from the US and international press in Germany, Tokyo, West Africa, London.
The game also went on to win The One Club gold pencil, It was a Webby Nominee, and received the Andy Gold.
With a tweet written from Momo's personal account that started with only 200 followers, it garnered 4 million impressions, 25.39k retweets, and 350k engagements.
Hair Nah has been displayed in the Tate Modern, The Victoria & Albert Museum, The Museum of African Diaspora, MassArt Museum; it is featured in various books and publications and is currently being taught in a multitude of curriculums and after school programs around the globe.
Hair Nah continues to teach and educate through play and design.