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Create an original art design with the freedom to interpret the iconic
Crown Apple bottle in any way I wanted.
I aimed to create a world around the iconic Crown Apple bottle that felt like an adventure waiting to happen. Something of wonder and excitement, like Anime. To bring out the vibrancy of the green and the joy of the drink.
I began the design process like I always do - on paper. There is something immediate and forever familiar. I sketched a few designs out until I got a feel for what I liked. Then I moved onto my tablet to design it digitally. In my youth (over 21) I had found memories of this drink with friends in art school. I hoped to create the same kind of happiness and creative possibilities.
A brilliant campaign was launched by the Anomaly agency featuring various artist's design including my own.
Videos created by Golden Wolf
More ads and social content were created utilizing my pixel art assets to stay engaged with their core audience.
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