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Create quality content that can be used in various ways and inspire student athletes to power through.
Assistant Art Director
Photography: Anthony Blasko
The images that we created went on to be used for the Power Your School campaign. A contest that grants multiple students the chance to earn money for their school athletics department. It was a huge honor that our work was able to be apart of a great cause.
We created a series of photographs and videos with students in seemingly natural situations with powerade to fuel them.
We also experimented with projections as a way to say hard truths about training, growth, and the pursuit of being better.
Create content utilizing instagram that allows Powerade to stay engaged with their core audience.
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